Digital Marketing Texas State University Round Rock Campus
Maximizing Engagement and Cost Efficiency in Higher Education Display Marketing
In a recent 120 day campaign, this ad produced:
2.66% Click-Through Rate (CTR)
1,230% higher than industry benchmark (0.20%)
$0.23 Cost Per Click (CPC)
90% lower than industry benchmark ($2.36)
7,098 Total Clicks
Challenge: The Texas State University Round Rock Campus faced the challenge of driving immediate, high-quality traffic within a limited budget. Traditional display advertising methods were either too costly or ineffective, with industry benchmarks showing low CTRs and high CPCs.
The client needed a strategy that could generate significant traffic and engagement quickly - only 120 days - without exceeding budget constraints.
Solution: ContentAccess implemented a strategy utilizing advanced HTML5 video display ads and expert DSP targeting. These ads were designed to be highly engaging, capturing the attention of potential students through dynamic, interactive elements. Strategic placement ensured the ads reached the most relevant audience segments at optimal times, maximizing visibility and engagement. Real-time optimization further enhanced the campaign’s effectiveness, continuously improving performance and reducing costs.
Outcomes: The campaign achieved a CTR of 2.66% , a remarkable 1230% increase over the industry average of 0.20%. Additionally, the CPC was reduced to just $0.23, a 90% decrease from the industry benchmark of $2.36. These results not only exceeded expectations but also demonstrated the efficiency and impact of ContentAccess’s approach. The client was able to drive high-quality traffic (7,098 visits) rapidly (120 days), achieving significant engagement and exceeding enrollment goals, all while staying within budget.
Conclusion: This case study highlights the power of innovative digital advertising strategies in achieving exceptional results in challenging industries like higher education. By partnering with ContentAccess, the client surpassed industry benchmarks, proving that advanced ad technologies and strategic placement can deliver substantial returns. The campaign’s success underscores the importance of leveraging cutting-edge tools to optimize digital marketing efforts, offering businesses a path to impactful, cost-efficient outcomes.