Success Studies

Challenge

A national franchise leader in the artificial turf industry faced escalating costs and declining engagement in their Google PPC campaigns, impacting their ROI. The high cost per click strained their marketing budget, making it challenging to maintain visibility and engagement without increasing expenses. Additionally, poor alignment between ad content and landing pages resulted in high bounce rates and low conversions.

Solution

ContentAccess introduced a new campaign using advanced HTML5 video display ads, strategically deployed through expert DSP targeting to maximize reach and impact. They ensured peak visibility and relevance by targeting the right audience at optimal times. Additionally, ContentAccess implemented their proprietary AdFlow Plugin solution to personalize landing pages based on the ad clicked. This created a seamless user journey, aligning landing page content with the initial ad message, reducing bounce rates, and increasing user engagement and conversion rates.

Performance

Over a 22-day campaign, the display ads achieved 870,004 impressions and 10,789 clicks, resulting in a 1.24% CTR—1278% above the industry average of 0.09%. The average CPC was $0.67, a 74% decrease compared to the industry benchmark of $2.58. The campaign yielded a conversion rate of 1.125%, demonstrating that affordable display advertising can match the performance of more expensive PPC campaigns.

Conclusion

The collaboration between Grass365 and ContentAccess successfully addressed the challenges of high PPC costs and low user engagement. By leveraging dynamic page experiences and personalized messaging, ContentAccess transformed Grass365’s display advertising strategy into a cost-effective and highly engaging solution. The campaign not only exceeded industry benchmarks for CTR and CPC but also proved that well-executed display advertising can achieve conversion rates comparable to traditional PPC campaigns. Grass365’s success with ContentAccess highlights the potential for other businesses to achieve similar results by adopting personalized, dynamic advertising strategies.

Challenge

A Higher Education client faced the challenge of driving immediate traffic and engagement through cost-effective display marketing. Traditional methods were either too costly or failed to generate the necessary engagement levels. The client needed a strategy that could deliver high volumes of traffic and prompt interactions without exceeding their marketing budget. The key challenge was to leverage cost-effective display advertising CPM to achieve these goals, particularly in an industry where average click-through rates (CTR) and cost per click (CPC) were less favorable.

Solution

To tackle this challenge, the Higher Education client partnered with ContentAccess, who utilized its advanced HTML5 video display ads to create engaging and creative ads. These ads were designed to capture the attention of potential students and drive immediate traffic to the client's website. Leveraging expert DSP targeting, the ads were strategically placed to reach the most relevant audience segments at optimal times, ensuring maximum visibility and engagement.

Performance

These results demonstrate the significant impact of ContentAccess's advanced HTML5 ad units and strategic targeting. The campaign's CTR of 3.76% far exceeded the industry average of 0.20%, representing an increase of 1780%. Additionally, the average CPC of $0.16 was substantially lower than the industry average of $2.36, representing a 93% reduction in cost per click. This highlights the cost-efficiency and effectiveness of the campaign in engaging the target audience.

Conclusion

By partnering with ContentAccess and utilizing advanced HTML5 ad units and expert DSP targeting, the client significantly exceeded industry benchmarks for CTR and CPC, driving substantial traffic and engagement within 30 days. The campaign highlights the importance of innovative advertising solutions and strategic placement, especially in competitive industries like higher education. ContentAccess's approach not only met but greatly surpassed the client's expectations, showcasing the power of advanced digital advertising technologies to achieve impactful, cost-efficient results.

Challenge

An automotive dealer, Barlow Chevrolet in New Jersey, sought to drive immediate traffic and engagement through cost-effective display marketing. The dealer needed a strategy that could deliver high volumes of traffic and prompt user interactions without exceeding their marketing budget. The primary challenge was to leverage cost-effective display advertising CPM to meet these objectives, especially in an industry where average click-through rates (CTR) and cost per click (CPC) were less favorable.

Solution

ContentAccess utilized advanced HTML5 video display ads to create visually engaging and dynamic display ads. These ads were designed to capture the attention of potential car buyers and drive immediate traffic to the dealer's website. Leveraging expert DSP targeting, the ads were strategically placed to reach the most relevant audience segments at optimal times, ensuring maximum visibility and engagement.

Performance

The campaign's CTR of 1.25% represents a 525% increase over the industry benchmark of 0.20%. Additionally, the average CPC of $0.47 is 75% lower than the industry average of $1.91, showcasing the cost-efficiency and effectiveness of the campaign.

Conclusion

ContentAccess successfully leveraged cost-effective display advertising to drive immediate traffic and engagement for Barlow Chevrolet. The advanced HTML5 ad units, combined with strategic DSP targeting, resulted in a campaign that significantly outperformed industry benchmarks. Achieving a CTR of 1.25%—a 525% increase over the industry average—and reducing the average CPC to $0.47—a 75% decrease from the industry average—demonstrates the effectiveness of ContentAccess's approach.

Challenge

A family law firm in Austin, Texas sought to boost online engagement and conversions through cost-effective display advertising. Traditional methods, like Google PPC campaigns were effective but costly and took time to generate a significant amount of qualified visits to the website. The challenge was to drive high traffic and interactions affordably, especially in an industry with low average click-through rates and high cost-per-click. Additionally, the firm needed to improve the user journey from ad click to conversion, addressing low engagement due to irrelevant landing page content.

Solution

ContentAccess devised and implemented a "free e-book" programmatic display strategy supported by their advanced HTML5 video display ads. ContentAccess maximized ad visibility and relevance by strategic deployment.

ContentAccess introduced dynamic page experiences with proprietary AdFlow Plugin solution to automatically display content from the cloud to personalize landing pages based on the ad clicked. This alignment enhanced visitor engagement and conversion rates.

Performance

Over a 151-day campaign, ContentAccess’s display ads achieved 12,554,482 impressions and 216,843 clicks, resulting in an impressive click-through rate (CTR) of 1.73%. This is a 724% increase over the industry average of 0.21%. Additionally, the average cost per click (CPC) was $0.57, 70% lower than the industry benchmark of $1.92.

The campaign generated highly qualified lead form submissions, averaging one every 37 hours. This success is attributed to ContentAccess's proprietary AdFlow plugin, which personalizes landing page content based on the ad clicked.

Conclusion

ContentAccess successfully tackled the firm's challenges of high PPC costs and low engagement. By leveraging dynamic landing page experiences and personalized messaging, the campaign achieved a click-through rate (CTR) and cost per click (CPC) that far exceeded all industry benchmarks. With qualified lead form submissions averaging one every 37 hours, the campaign demonstrated that a well-executed display advertising strategy leveraging ContentAccess technologies and ads can achieve conversion rates rivaling traditional PPC campaigns.